About the brand launch
Problem
In an increasingly saturated market for luxury bath, body, and fragrance products, TokyomilkLight recognized the need to revamp their digital presence and create a captivating experience for their discerning customer base. The current market landscape is cluttered with competitors vying for attention, making it challenging for the brand to stand out and communicate their unique story and product offerings effectively. Additionally, the company's existing digital platforms lacked a cohesive and engaging shopping experience, which was essential for reaching their target audience and achieving growth goals.
Our Project Team
Developer (Ryan M.)
Sr. Project Design Manager (Katrina Z.)
Photographer (Chandler K.)
Designer (Katie W. - Me)
Product BA (Jessica S.)
Role & Deliverables
UX/UI Design
User Research & Studies
Design System Creation
Wireframes & Prototypes
Web Design
Product Styling & Image Editing
Packaging Design
Email & Social Media Design Marketing
Objective
The objective of the New Brand Launch project for TokyomilkLight is to create a luxurious and immersive digital environment that encapsulates the brand's unique personality and ethos. This will be achieved through the development of a stunning new website, a robust digital marketing campaign, and strategic social media initiatives that resonate with the brand's devoted followers and attract new aficionados of high-quality, artisanal products. The project aims to position TokyomilkLight as the go-to destination for those seeking an escape into a world of exquisite scents and self-care rituals.
Research
User Analytics
User Studies
Surveys
User Interviews
Competitor Analysis
User Journey Map
Personas
Accomplishments
Increased User engagement & brand awareness
Increased in overall sales across brands in first 7 months of site launch
Increase in Social engagement across brand channels
Increase in Wholesale orders in first 3 months of Retail site launch
